1880x970 px
Us
DESIGN, PERSONALITY AND IMPROVEMENT
Carmen Lizariturri
They make Lux by Lux a brand with its own identity that looks to the future without leaving its origins behind.
We create jewelry marked by dedication and modern style that adapts to every occasion and every woman.
In the seventies, Carmen Lizariturri moved to Africa, following in her husband's footsteps. His passion for jewelry led him to deepen his knowledge in gemology and he studied with prestigious professionals in Paris. Thus, in the eighties he began his entrepreneurial adventure, from the African continent, importing raw materials. His company would soon become a benchmark in the world of jewelry.
Carmen's next step was to enter the world of design, with the desire to create a jewelry brand accessible to all types of audiences. Thus in 1972, the first lines of the Luxenter brand were written.
Luxenter designs have evolved over the years. Inspired by fashion trends to create timeless jewelry, today we are a global company present in 16 countries and 1,200 points of sale in Europe, Asia and Latin America.
PHILOSOPHY
CARMEN LIZARRITURRI
A declaration of intent (by women and for women)
Guided by passion and dedication, we will always seek to improve and grow, with the aim of bringing our values to all people. Our spirit will make us trust our heart, always making us faithful to ourselves and our style.
Here we celebrate women, our perfectly imperfect lives, with honesty and simplicity. We make jewelry that can endure life. Unique, contemporary and feminine: where there is a jewel for each of us.
The values that move us are:
OVERCOMING
We like what we do.
We are proud of it and we work every day to do better.
We come from below and we want to improve ourselves in who we are, in what we do, in achieving a better world and in making our clients feel fulfilled with our jewelry.
DESIGN
We love designing jewelry, and transmitting our vision of the world and our values with them.
Now we manage stores and factories, but what drives us is designing jewelry.
The versatility of the modern woman is the light that guides our inspiration. We look to the future without leaving behind our most intrepid origins. We dream of women free to choose to be.
EQUIPMENT
A company is people.
We would never have come this far without so many good people who have supported and followed us unconditionally over so many years. As Carmen says, her A Team.
We continue as a team working side by side with all of them. Lux by Lux is your team.
At Lux by Lux we are in charge of the design, production, marketing and distribution of jewelry.
Each phase of the process is supervised by a great team of professionals whose main objective is to create the best shopping experience for our consumers. Our purpose is to create jewelry that is accessible to all audiences, and that all people who wear our creations feel special.
Teamwork is essential at Lux by Lux to achieve successful, high-quality results. Our team of highly trained professionals passionate about jewelry collaborate closely and coordinated to create unique and extraordinary pieces.
Each team member brings specific experience and knowledge, whether in design, manufacturing, polishing, gemstone setting or quality control. We work together, sharing ideas and knowledge, to overcome challenges and achieve the highest standards of excellence.
YOUR JEWELRY MAKE YOU UNIQUE.
The versatility of the modern woman is the light that guides our inspiration. Thus, we look to the future without leaving behind our most intrepid origins.
We dream of women free to choose to be: women with their own personality capable of everything they set their minds to.
We firmly believe that every woman is different and this is what makes her stand out: at Luxenter we do not impose a style, we adapt to everyone.
Teamwork
At Lux by Lux we are in charge of the design, production, marketing and distribution of jewelry.
Each phase of the process is supervised by a great team of professionals whose main objective is to create the best shopping experience for our consumers. Our purpose is to create jewelry that is accessible to all audiences, and that all people who wear our creations feel special.
Teamwork is essential at Lux by Lux to achieve successful, high-quality results. Our team of highly trained professionals passionate about jewelry collaborate closely and coordinated to create unique and extraordinary pieces.
Each team member brings specific experience and knowledge, whether in design, manufacturing, polishing, gemstone setting or quality control. We work together, sharing ideas and knowledge, to overcome challenges and achieve the highest standards of excellence.